Competition in the Heated Tobacco Market: How Does IQOS 3 Duo Compare?

Analyzing the IQOS 3 Duo’s Position in the Heated Tobacco Market

The heated tobacco market has experienced significant growth in recent years, with numerous products and brands competing for consumers’ attention. The IQOS 3 Duo, developed by Philip Morris International (PMI), is one of the most popular heated tobacco products on the market. In this article, we will discuss other products in the market and compare the IQOS 3 Duo with its competitors.

Other Products in the Market

There are several heated tobacco products available, each with its unique features and designs. Some of the most notable competitors in the market include:

Glo by British American Tobacco (BAT): Glo is a heated tobacco device that uses NeoStiks, which contain processed tobacco. It operates at a similar temperature range as the IQOS 3 Duo and offers various device models with different features and designs.

Ploom by Japan Tobacco International (JTI): Ploom is another heated tobacco product that uses proprietary tobacco capsules called Ploom TECH. It utilizes a vaporization method that does not involve direct contact between the heating element and tobacco, resulting in a different aerosol composition than IQOS and Glo.

Lil by Korea Tobacco & Ginseng Corporation (KT&G): Lil is a heated tobacco device popular in South Korea. It uses tobacco sticks called Fiit, which are similar in design to the HEETS used with IQOS. Lil offers various device models with different heating methods and temperature settings.

Comparison with Competitors

To understand how the IQOS 3 Duo compares with its competitors, we will examine some of the key factors that consumers consider when choosing a heated tobacco product:

Design and functionality: The IQOS 3 Duo features a sleek, modern design with user-friendly features, such as a compact pocket charger and faster charging times compared to previous IQOS models. Many users find the design appealing and easy to use. Competing products like Glo and Lil also offer attractive designs and features, with variations depending on the specific model.

Aerosol quality: One of the main selling points of heated tobacco products is the reduced levels of toxicants in the aerosol compared to traditional cigarettes. While all heated tobacco products claim to produce fewer toxicants, the specific composition of the aerosol can vary between products. Independent research comparing the aerosol of different products is limited, making it challenging to definitively rank them in terms of aerosol quality.

Price and availability: The price of the IQOS 3 Duo and its consumables (HEETS) can vary depending on the region and local taxes. In general, the cost of the device and consumables is comparable to that of competitors like Glo and Ploom. Availability also varies, with some products being more widely available in certain regions. For example, Lil is more popular in South Korea, while IQOS has a broader global presence.

Brand reputation: Brand reputation plays a significant role in consumer choices. PMI, the manufacturer of IQOS 3 Duo, is one of the largest tobacco companies globally, with a well-established presence in the market. BAT and JTI, the manufacturers of Glo and Ploom, respectively, are also major players in the tobacco industry. The reputation and marketing strategies of these companies can influence consumer preferences.

Explore: The Impact of IQOS 3 Duo on the Tobacco Industry


the IQOS 3 Duo holds a strong position in the heated tobacco market, with a modern design,functional features, and a reputable brand backing it. However, competition in the market is fierce, with products like Glo, Ploom, and Lil offering their own unique features and designs. When it comes to aerosol quality, price, and availability, consumers’ preferences may vary depending on regional factors and personal priorities. Ultimately, it is essential for users to be aware of the risks associated with heated tobacco products and consider their own needs and preferences when choosing between these devices.

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