Are IQOS devices legal in Dubai?

IQOS, a heat-not-burn tobacco product, has gained popularity among smokers seeking alternatives to traditional cigarettes. However, understanding the legal status of IQOS devices in Dubai is crucial for residents and visitors alike. This article will provide an overview of the regulations and legality surrounding the use of IQOS in Dubai.

IQOS Devices and Regulations in Dubai

As of September 2021, IQOS devices are legal in Dubai and the United Arab Emirates (UAE). In 2019, the UAE government lifted the ban on e-cigarettes, vaping devices, and heat-not-burn tobacco products, including IQOS. This decision aimed to provide a safer alternative for smokers and reduce the harmful effects of smoking in the country.

Restrictions and Guidelines

While IQOS devices are legal in Dubai, there are specific guidelines and restrictions that users must follow:

Age restrictions: The legal age to purchase and use IQOS devices and tobacco products in Dubai is 18 years. Retailers are required to verify the age of customers before selling these products.

Public usage: Smoking IQOS devices in public spaces is subject to the same rules and regulations as traditional cigarettes. Refrain from using IQOS in non-smoking areas, such as shopping malls, restaurants, and public transportation.

Advertising restrictions: The UAE government has imposed strict regulations on the advertising and promotion of tobacco products, including IQOS. Companies are not allowed to promote these products through mass media, social media, or sponsor events targeting young people.

Health warnings: IQOS packaging must include a health warning, in line with UAE regulations for tobacco products.

Purchasing IQOS Devices and Accessories in Dubai

IQOS devices and accessories can be purchased legally in Dubai through official IQOS stores, authorized retailers, or reputable online stores. Ensure that the store complies with UAE regulations and offers genuine products to avoid counterfeit or low-quality items.

Explore: Where are the authorized IQOS stores in Dubai?


IQOS devices are legal in Dubai, with specific guidelines and restrictions in place to ensure responsible usage and minimize harm. By adhering to these regulations and purchasing from reliable sources, users can enjoy a safer alternative to traditional smoking in Dubai.

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